In the near future, almost everyone will be equipped with the power to influence ever since the emergence of mediums of communication, where one can express himself and publish the work online. With the rapid advancement in technology, there are more ways in which one can communicate with others. This includes blogs, podcasts, vodcasts and use of mobile phones to capture information. From there, the same piece of information can be put up online for other's viewing pleasure. This would bring about the phenomenon of irresponsible reporting of information, where one can abuse his authority by providing inaccurate and unreliable information. This would lead to bigger issues such as discrimination and prejudice amongst communities of people. This is why as responsible members of the public, we should accept information available online at our own discretion. We should be wise enough to filter and accept only bits of information which can be deemed accurate. Also, it is important for us to carefully study the information that is available online, and that irrational behaviour, such as over-reacting, would not help the situation.

07A04